Social media marketing is a powerful way for home based businesses to reach prospects. Your prospects are already interacting with looking for business opportunities through social media, and if you’re not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you’re missing out on a great opportunity with your work from home opportunity.
You have limited time and there is no way you can stay active and do well on all social media channels. The most popular is Facebook so we will focus here to get started. Here are 5 strategies Network Marketers can use on Facebook when working their business from home.
Trying to Sell Your Products and Opportunity Immediately
Just like you won’t walk into a party and start selling immediately, you also don’t do that on social media. You have to provide value and get to know people first before you start posting links to your products and business.
Provide Valuable Information.
Always think about how to help your audience and give value. You get people’s attention when you help others. Keep these tips in mind to provide value:
- Sharing knowledge/ Inspiration/Motivation
- Sharing interesting personal info
- Sharing something funny
It takes time but you have to do it otherwise you’ll just be like the guy who walks into a party and stares at everyone and leaves. Most importantly, if you don’t engage with others, you are telling Facebook that you either have no interest or people are not interested in you.
Lack of Consistency in Posts
When you are not consistent people start doubting your commitment and vision. You have to make it a daily habit to post consistently. This is the reason why you should focus on only 1 – 2 social media channels. It’s better to post consistently on one channel than being on every social media but with no consistency.
To prevent from spending too much time, set a timer on your phone and give yourself 5 – 10 minutes per social media session. Just like anything in life, too much of a good thing becomes a bad thing.
There are still Online Marketers who are afraid of exposing themselves on social media. The good thing is that social media is just like meeting people in everyday life. There is no difference. There is one rule though: If you won’t do if offline, then don’t do it online.