The network marketing industry is experiencing enormous growth with powerful brand images and are poised to cross the $1 billion mark in revenue. However, many digital marketers struggle to use it effectively. In a recent survey, 48 percent of network marketers know personalization lead to better brand engagement and more sales but don’t know how to use it.
Personalization is tailoring your website to the preference of the user. It uses customer information, demographics and behavior to deliver valuable information at the right place and the right time to the right person. When you go to Amazon or if you are watching Netflix, you have already been introduced to the experience. Their recommendations connect you with the content and products you want.
Delivering personalization is critical to reaching and retaining customers. In an age where advertisements are declining and social media is rising, content marketing becomes more successful, personalization becomes more popular and it’s also going to become more competitive.
The benefit of personalization for network marketers is to build relationships with your prospects. It is important that you take multiple factors into consideration. Segment your target audience according to shared actions and attributes. Keep them in a separate file and name it with a name you can remember.
Customers become more exclusive, genuine and intimate when the content speaks directly to them. It helps strengthen these relationships not interruptive or sounding like a telemarketer.