How To Make An Effective Marketing Video

Video marketing is a newer type of internet advertising wherein you can create 2-5-minute brief clips about precise topics using content material from articles and different textual content resources. These short stories are then uploaded to the different video-sharing sites like YouTube for distribution and exposure.

Your video should be centred around the story and not the sale. Bear in mind the identical rules apply for written content marketing as well as video marketing. Concentrate on the value you’re presenting to your visitors. Make the most of the power of video by appealing to your visitors needs and hidden desires.
Spark your audience’s curiosity by asking questions and the use of teasers to hook their attention right away. Your video needs to deliver value and answer the question on their mind: “why do I want to watch this?” Because…. you would want to make them laugh? Or inspire them?   Or teach them something new?

Humour works great for video advertising campaigns. The worst thing to do is make it totally boring. Videos that are strictly marketing ads don’t do well. So don’t do it.

So what does your target market enjoy most? They want to laugh, feel enlightened.

One of the most powerful strategies you could use for video marketing is to educate your audience. And the incredible thing is that training comes in many forms. For instance, you can teach your customers the way to use a product., provide helpful tips on how to make the most of the product.

Or, you may create a webinar to show off your industry knowledge, position yourself as a leader in your industry, add value to the audience and acquire leads in the process.


Kerry M Johnson
Internet Marketing Consultant
m: (902) 247-1925
a: Cornwallis, NS
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My Primary Business

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