Backlinks are links that are directed towards your website. They are important for search engine optimization (SEO) because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their results pages for a search query. Backlinks are also called inward links, in links, inbound links or incoming links. Backlinks are the building block of good SEO.
Internet marketing is more dependent upon backlinks. Building backlinks however, can be a slow and tedious process every site owner and blogger has to face. When you are building a quality web page, it’s important to build quality backlinks that are relevant to the theme of your site. Having your website or blog rank high with search engines is a key part to any online success, and backlinks are a crucial part of that success.
We constantly find information on the web telling you to “write quality content”, “get involved with social networking”, “establish relationships with readers and other bloggers”. If you actively wish to increase the backlinks to your site and keep on the right side of Google, Yahoo and the other search engines, make sure you seek out the websites and blogs that complement your own website.
One of the very best methods of gaining backlinks is via the blogging community. When you read someone’s blog, you usually have the option to leave a comment. This is where you can leave a link to your website or blog for other people to check out – to really maximize this type of traffic, have your comment offer some kind of tip or advice on the preceding blog post.
Article marketing is known as the superior way to create these relevant, inbound links. Among the acceptable ways of building quality backlinks are
- social media
- getting listed in directories,
- posting in forums,
- blogs and article directories.
Common ways to get backlinks include exchanging links with other sites (reciprocal links) and by placing articles you write in article directories and on other sites.
Another excellent way to get links to your site is by writing articles for newsletters, which are then published on other people’s sites.
Building quality backlinks is extremely important to Search Engine Optimization, and because of their importance, it should be very high on your priority list in your SEO efforts. Many pages concerned with search engine optimization have mechanisms to discover how many backlinks the web page or website has, so that the site owner can not only know the exact number of times that it has been backlinked, but where these backlinks are coming from, and if they are from related sources or not.
Using backlinks is a great search engine optimization technique though, as long as the backlinks are genuine and are not an attempt to fool the search engine algorithms. Ideally backlinks are web pages with high PageRank, with content like yours and that already link to other web pages